BookThug Publishing

BookThug Publishing Web Site

BookThug seeks to publish innovative books of poetry, prose and creative criticism that extend the tradition of experimental literature. BookThug focuses on publishing emerging writers whose work is innovative and provides an opportunity for established writers to publish experimental works while placing an emphasis on designing books with attention to the aesthetics of the physical book object. With 3 out of 5 nominations on the 2011 Governor General’s list this formula seems to be working!

The goal of BookThug web site and online store redesign project was to create a site that was attractive, hip, and much more promotional in nature. Specifically the web site needed to:

• Act as a showcase for BookThug books.
• Allow visitors to easily order books directly from the web site.
• Provide staff with an easy way to manage the online catalog and update other areas of the site.
• Integrate media content such as video and audio for a rich viewing experience.
  

 

The result is a web site that has been receiving praise since it was launched and has increased sales by over 100%.

The BookThug Web Site Features:

• Simple, Elegant Design
• Homepage Promotional Slider with Custom Images
• Online Product Catalogue
• Shopping Cart and Ecommerce to Allow Ordering Directly From the Web Site
• Embedded Audio of Author Readings
• Embedded Video of Author Interviews, Book Launches, etc
• Newsletter Sign-up
• Easy-to-Use Event Management System

“

John has revolutionized our use of the internet to grow our readership and change the way people think about literature. Almost overnight, John effectively morphed us from a small indie publisher into a major player in the world publishing market. Through our continued relationship we only see ourselves growing and expanding.

- Jay Millar

BookThug Publishing
www.bookthug.ca